Versus Equity

I began my journey at VERSUS managing social media for all five of the brand’s standout venues—HEIST, Casta’s, CIEL Social Club, Treehouse Rooftop, and Morris American Bar. That quickly evolved into leading photoshoots, coordinating events, and crafting campaigns like the HEIST Summer Series at the Capitol, where I developed creative content for celebrity appearances and high-impact moments. My styling experience in New York City sharpened my eye for photography, elevated my understanding of social media as a storytelling tool, and taught me how to work confidently with high-profile clients. Now, I work on the venture product side with HUGG, the iconic hangover essential worn by Jake Shane, Alix Earle, Ashtin Earle, (Daddy)Alex Cooper, and more. I’ve contributed to the brand’s web design, directed multiple product photoshoots, and currently manage its TikTok and Instagram accounts—driving growth through aesthetic, relatable content and building a brand that resonates.

Below is my portfolio of work including some top social media posts, photoshoots, and more!